Until yesterday I had never heard of the government’s Behavioural Insights Team, otherwise known as the Nudge Unit. Last night I watched a news item about how they have been changing the way officials communicate with taxpayers and consumers to … Continue reading
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This blog is called A Few Kind Words because the word kindness originally meant being kin, or kindred, or of the same kind. And since we are all humankind, we should remember to be kinder to one another when we communicate. The alternative is to be unkind, to use language which fails to connect or even alienates. The choice isn’t hard. (The header artwork is by wife, Sarah.)
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